Pilot.ly User Research


 Pilot.ly | Usability Assessment and Evaluation

  •  Role: UX Designer + Research and Project Manager

  • Project Type: UX Research and Usability Analysis

  • Timeline: Ongoing

Overview

As a part of a 4-person UX research and design team, I am working with a client, Pilot.ly, to conduct an in-depth and thorough analysis related to software usability. This is a current project.

METHODS USED

  • Affinity Diagramming

  • Comparative Analysis

  • Heuristic Analysis

  • Interaction Mapping

  • Interviewing

  • Personas

  • Surveys

  • Usability Testing

PROcess

Our team’s client, Pilot.ly, operates in the area of video market research. They integrate survey questions into the activity of watching videos to garner feedback for clients on their projects, which include social media videos, advertisements, pilots, and movie trailers. We are in the process of leveraging various methods of UX research and evaluation to analyze the survey creation interface in terms of usability. As this project is ongoing we have not fully developed a complete analysis. However, deliverables to date include a site interaction map, affinity diagram, personas, survey data analysis, and heuristic analysis.

Affinity Wall

Affinity Wall

Persona 1

Persona 1

Persona 2

Persona 2

Persona 3

Persona 3